Of all the social media trends on this list, this one is perhaps the most surprising. You will start spending big ad dollars on smaller networks Use a social media management tool like Hootsuite to easily schedule your TikToks, moderate comments, and measure your success on the platform from one handy dashboard.Ģ.Sketch out the basics of your TikTok marketing strategy.Explore TikTok so you can start feeling fluent on the platform and find some ideas.We recommend being at the front of the wave rather than behind it. To-Do List: If brands aren’t flocking to TikTok yet, they will be soon. This could be why businesses are feeling more optimistic about it this year. TikTok introduced several helpful business tools in 20, including business profiles, ads, and a creator marketplace.
When asked which social platforms they considered most effective for reaching their business goals, 24% said TikTok. Most businesses continue to place big bets on reliable networks like Instagram and Facebook.īut that’s not the whole story. Only 35% of respondents said they planned on increasing their investment in TikTok in the next year. Take the results from Hootsuite’s Social Media Trends report. And it has decreased by 33% for Instagram Stories.īut despite TikTok’s rapid growth, most businesses are hesitant to invest in the network. But search demand for Instagram Reels has only grown by 22%. Over the last year, search demand for TikTok has grown by 173%. To put this into perspective, Instagram’s monthly active users grew at a rate of 6% in 2020.Įven more interesting? Google Search Trends shows that TikTok completely dominates Instagram’s short-form video content. That’s a 45% increase in less than a year.Īnd this comes after its largest growth spurt of all: a global user base increase of 1,157% between 20. Why is this a big deal? Well, in January 2021, it only had 689 million users. If you exclude messaging networks, TikTok is the 4th most popular social media network after Instagram. That made it the 7th most popular social network in the world. TikTok surpassed the 1 billion user mark in September 2021. It was growing the fastest, had the highest returns on investment (depending on your industry), and (bonus) was pretty fun to hang out on. Instagram has held the #1 spot in most social marketers’ hearts for the past few years. TikTok will become the most important social network for marketing (?!)
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