But they might search for “Southern Maine,” “New England,” “Maine,” or “Southern New England.” They may not search for Norway, Maine (it’s TINY). If you want people from out of town to find you (as you would if you had a business like a wedding venue), think about how people “from away” would look for your area. How can you do this? It’s simple! Wherever appropriate, add your location to your boards, board descriptions, and pin descriptions. Here, our friends at Granite Ridge show up in a search for barn weddings New England. The combination of the board title, description, and the pins on the board helped her to be discovered for this search. Here, a search for “barn wedding new England” turns up one of our friend’s boards. Additionally, Venturebeat reports that the number of Pinterest searches have been increasing by about 81% a year, so it’s in your best interest to optimize for search. Pinterest is guarded about the exact number of searches performed annually on its platform, but with 100 million users, you can be sure it’s significant. Add locations to be found in local searches! Here’s a Granite Ridge Estate pin popping up in a Google Search for “Maine wedding venue Norway.” Pinterest boards, pins, and profiles can be indexed in Google search results.
It’s perfectly fine to have more than one board with similar pins. If you serve several areas or your area is known by several names, have a board for any location people might search. That’s right, pins (as well as boards and profiles) can be indexed by Google! Simply include your town or state name in a board or two as well as any applicable pins. #2: Add Your Location or Service Area to Board Names, Board Descriptions, and Pin DescriptionsĪdding your location to description of individual pins can help people find you when they do a search – on Pinterest OR on Google. Are you a photographer looking to attract new business? How will I know if you’re close enough to hire if you don’t tell me where you are and how far you travel? Make it easy for people to find you and buy from you.
This may seem an obvious step, but you might be surprised how many local businesses leave this out. NOTE: This is especially helpful if you are a franchisee! Is your local business profile missing this crucial bit of information? Fix that now by going to your profile, click the “Edit profile” button and add it in! Make sure to enter your location and then add more geographical cues in the “About you” section (think “Serving the Lakes Region of Southern North Carolina”) and consider whether your followers might appreciate the extra hint. No one looking for a New England or Maine wedding could miss it! Granite Ridge Estate put their location in their profile, their “about you” section, and even their business name. Here, Granite Ridge Estate, a wedding barn, lists their small-town location of Norway, Maine, but also uses “New England” so that someone searching a broader area has a good chance of discovering their amazing wedding barn. This will help you be found in Pinterest search results for your area AND it lets people know if you are close enough to them for them to visit or engage your services.ĭon’t limit yourself too much, though.
ALISA SHINE FREE
If you need to add more keyword-centric cues to your location, feel free to do so in the “about you” section. In your profile settings, simply add your location. #1: Add Your Location or Service Area to Your Pinterest ProfileĪlong with your keyword-rich explanation of what you do and what you pin, make sure to mention what areas you serve or where your business is located. In this article, you’ll learn six simple ways to increase your local following and results on Pinterest. However, with just a few tweaks to your pinning strategy, you can attract more people in your geographical area to your pins AND your business. But if your funky café is in Wilmington, North Carolina and the pinner is in Boston, all their admiration won’t do you a whole lot of good (unless they’re planning a vacation). The challenge for local businesses on Pinterest is that people from anywhere can find your pins, repin them, like them, and visit your site. Are you using Pinterest for your local business? Would you like to attract an audience who could visit your local storefront, restaurant, service business, or event center and become your next customers?
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